Jen Rothenberg | Data Driven Agile Marketing

Data-Driven Marketing

RESEARCH + STRATEGY + PERFORMANCE

Marketing leadership from marketing scientist Jen Rothenber, M.S. Nielsen and IBM Alum, strengths based leader, and certified operations manager.

REAL RESEARCH, RELIABLE RESULTS

Positioning & Differentiation

I’m a marketing leader with a dual focus:

data-driven strategy and high-impact performance.

With roots at Nielsen and IBM, and a master’s in applied research, I help technology brands move fast—building insight-led marketing engines that deliver short-term wins and long-term clarity.

My colleagues value my ability to immerse quickly, cut through uncertainty, and leave behind tools that last.

INSIGHTS INTO ACTION

Value Proposition

Today's marketers face a paradox: more data than ever, but less clarity about which tactics actually drive results.

AI is now reshaping buyer journeys, forcing teams to rethink how creative and performance work together. As a mixed methods (quantitative and qualitative) social scientist with applied marketing experience, I connect research and touchpoint tactics. That makes planning for branding, employee engagement, go to market, feature launches, campaigns, programmatic advertising, and partner ecosystem marketing intuitively seamless.

EXPERIENCE

Applied Data Science for Marketing Strategy + Operations

SENIOR DATA SCIENTIST

$1.5 mil

Annual Hard Savings

After graduate school, I conducted online and total media research at Nielsen, the world's largest market research firm.

From writing 90-page algorithms to streamlining the research process, Nielsen is where I gained a comprehensive view of tactics for touch point effectiveness -- and how those tactics roll up to brand and parent value.

SOCIAL BUSINESS MANAGER

60%

Loyalty Growth

After my research work at Nielsen, I took that expertise to IBM where I helped analyze why product awareness was lagging in some locations. Beginning with a survey of 400,000+ employees, I combined their responses with digital behavior data.

The results: role, location, and frequent or deep engagement with MarComms predicted knowledge -- and affinity.

I launched a plan to go beyond channel and creative, using a persona-based approach to deliver reliably viral marketing.

MARKETING CONSULTANT

1200%

Lead Growth

After IBM, I launched my own consulting practice helping forward-thinking brands evolve. I deliver valid, reliable, efficient research programs and build plans for integrating findings into existing MarComms operations.

The good news: a single great touch point is far more likely to convert now than in the past.

Custom executive eminence and thought leadership have replaced generic brand communication. Even product and portfolio positioning should have a human author. Inbound sales are possible again, too.

Why? Because people want to connect with other humans more than ever.