Jen Rothenberg | Data Driven Agile Marketing

Agile Marketing

FAST IMPACT. MEASURABLE RESULTS.

REAL RESEARCH, RELIABLE RESULTS

Positioning & Differentiation

I’m a hybrid marketing leader with a dual focus:

data-driven strategy + high-impact creative.

With roots at Nielsen and IBM, and a master’s in applied research, I help technology brands move fast—building insight-led marketing engines that deliver short-term wins and long-term clarity.

My colleagues value my ability to immerse quickly, cut through uncertainty, and leave behind tools that last.

INSIGHTS INTO ACTION

Value Proposition

Today's CMOs, VPs, and startup CEOs face a paradox: more data than ever, but less clarity about which tactics actually drive results.

AI is now reshaping buyer journeys, forcing teams to rethink how creative and performance work together. Many marketing leaders are trained as writers or brand managers, but few can turn data into strategy—then into standout creative.

This is the gap I fill: strategy rooted in insight, brought to life through storytelling and performance-tested in-market.

EXPERIENCE

Applied Data Science for Marketing Strategy + Operations

SENIOR DATA SCIENTIST

$1.5 mil

Annual Hard Savings

After graduate school, I conducted online and total media research at Nielsen, the world's largest market research firm.

From writing 90-page algorithms to streamlining the research process, Nielsen is where I gained a comprehensive view of tactics for touch point effectiveness -- and how those tactics roll up to brand and parent value.

SOCIAL BUSINESS MANAGER

60%

Loyalty Growth

After my research work at Nielsen, I took that expertise to IBM where I helped analyze why product awareness was lagging in some locations.

I launched a plan to go beyond channel and creative, using a persona-based approach to plan reliably viral marketing.

MARKETING CONSULTANT

1200%

Lead Growth

After IBM, I launched my own consulting practice helping forward-thinking brands evolve. I deliver proof of concepts for data-driven marketing strategy and build new marketing functions into existing operations.

The good news: a single great touch point is far more likely to convert now than in the past.

Custom executive eminence and thought leadership have replaced generic brand communication. Even product and portfolio positioning should have a human author. Inbound sales are possible again, too.

Why? Because people want to connect with other humans more than ever.