Jen Rothenberg

Building on a foundation at Nielsen and IBM, Jen Rothenberg leads cross-functional teams to deliver on creative strategy that drives measurable growth for B2B tech companies. She combines data and empathy to build messaging hierarchies that enable brand, product, marketing, and sales teams. The outcome is product and portfolio storytelling that is trusted by human decision makers and optimized for key channels, including executive thought leadership, social media, and generative AI engines. The narratives she has owned at global Fortune 500s have produced over a decade of industry-leading results that are durable across geographies and shifts in the technical and social landscape.